‘Projecting Change’: Electric Car Displays Messages For Wildlife Conservation on Building Walls in Colorado [VIDEO]

“In the next 100 years, we could lose 50% of all species on Earth.” This message was one of many about wildlife conservation, projected onto building walls around Denver and Boulder, Colorado.

But this was no ordinary projector. These important messages were displayed by a projector-equipped Tesla car for the 2015 Boulder International Film Festival. This footage produced by Balcony Nine Media shows the electroluminescent-painted, electric car projecting facts about endangered species, as well as images and footage of them.

The purpose of the entire effort was to promote the film Racing Extinction, a a project of the Oceanic Preservation Society (OPS) directed by Academy Award-winner Louie Psihoyos. The film features a team of activists and innovators partaking in a risky and bold task to save our planet’s threatened wildlife.

The film festival brought the projecting car to Colorado to illuminate Racing Extinction‘s important message in the hopes of inspiring the people of Denver and Boulder – and the world – to join in the mission and promote change for our wild cohabitants.

Also watch the trailer for Racing Extinction, below:

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